Best Marketing Software Of 2024 – Forbes Advisor – Technologist

A website is a fundamental pillar of any marketing strategy. It serves as the storefront, the sales representative and the customer service desk, all rolled into one digital interface.

Website builders allow businesses to establish this critical online presence quickly and efficiently, without the steep learning curve or financial investment often associated with custom web development. They offer a suite of design templates, e-commerce capabilities and social media integrations, empowering companies to cultivate brand awareness, drive customer engagement and ultimately convert visitors into loyal customers.

With advanced features, such as mobile responsiveness, SEO tools and personalized domain names, a website builder facilitates a potent and professional online presence that can significantly elevate a company’s market position.

Our Top Pick

Best Website Builders

Weebly

Starting Price

Free

$10 per month, billed annually

Key Features

Drag-and-drop interface, free SSL certificate, shopping cart with unlimited items

Free

$10 per month, billed annually

Drag-and-drop interface, free SSL certificate, shopping cart with unlimited items

Editor’s Take

Weebly makes its mark in the digital marketing sphere by offering a balanced mix of flexibility and functionality at a price point that suits various budgets. This website builder offers drag-and-drop capabilities that cater to those without technical expertise while still providing advanced customization options for more experienced users. One important feature is its integrated analytics, supplying actionable insights that can be pivotal for marketing strategies.

It excels in e-commerce, with features such as inventory management and an automatic tax calculator that simplify online retail complexities. Also, Weebly provides digital marketing tools that integrate social media marketing and SEO tools to drive traffic, making it a one-stop shop for businesses looking to extend their online reach without dispersing their efforts across multiple platforms.

Learn more: Read our Weebly review.

Pros & Cons

• Advanced e-commerce features, including inventory management and automatic tax calculator, to facilitate online sales
• Integrated analytics provide data-driven insights for marketing decisions
• Multiple tiers of pricing accommodate varying budgets and needs
• Drag-and-drop builder simplifies the web design process
• Extensive customer support options, including 24/7 email and chat

• Limited design templates compared to competitors
• Mobile app features could be more extensive for on-the-go management

Compare Top Website Builder Software

What To Look For in Website Builder Software

Selecting the right website builder can make a world of difference when it comes to crafting an effective online presence. The best builders serve not just as a digital canvas but also as a set of marketing tools to help your business grow.

• Pricing Flexibility: Look for platforms with different pricing tiers that accommodate varying budgets, as well as the needs of both beginners and advanced users.

• E-Commerce Capabilities: If your business involves selling products or services online, examine features such as an automatic tax calculator, inventory management and various payment options.

• Built-In Analytics: The ability to track visitor data and user behavior can offer valuable insights for decision-making in marketing strategies.

• Customization Options: A balance between pre-designed templates for quick website creation and advanced customization options for those with specific design needs is ideal.

• Customer Support: Consider the availability and range of support options—chat, email, forums—to ensure you’ll have the help you need when you need it.

• Mobile Responsiveness: With a growing number of users browsing on mobile devices, ensure the platform can produce websites that adapt well to different screen sizes.

Featured Partners

Starting Price

$17 per month

E-commerce (low-priced plan)

Yes

Starting price

$1.95 per month

Standout Features

Customizable templates, Easy drag-and-drop technology, SSL certificate

Starting Price

$16 per month

E-commerce (low-priced plan)

Yes

Starting Price

$15 per month

Standout Features

AI Content Assistant, drag-and-drop editor, premium hosting, live chat

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