How To Get My Business on Top of Google Search – Technologist

Keyword Research

Before you start coming up with topics and writing content for your website, it’s time for keyword research. You can start by using keyword generator tools to find new search terms related to ones you’re already ranking for or by using competitor analysis to see what’s driving traffic to your competitors’ websites. 

Once you’ve found keywords that are relevant to your business, it’s time to decide what to target next. To get the best results, consider these factors when you’re comparing keywords:

• Search volume: How many people are searching for this on a monthly basis? Is that enough searchers to deliver meaningful results even if you were to get on the top of Google?

• Keyword difficulty: How many other businesses are competing for this same keyword? Based on your website’s current performance, can you compete? On the flip side, if there’s a relevant keyword with low difficulty and high search volume, that could be a great opportunity for your content to shine.

• Content that is ranking: Take a look at the current top Google search results for that keyword. Are you able to generate content of a similar length and quality? If not, you may want to start with another keyword.

• Backlinks: Using a tool like SEMrush, you can see how many backlinks the top ranking content has for the keywords you’re trying to win. High quality backlinks are an important factor Google uses to determine authority and rank. If the pages you’re trying to compete with have lots of backlinks, it may take a lot more time (and money) to try and get to the top of Google Search for that keyword.

SEO Content Strategy

Now, it’s time to take those keywords and jazz them up with some engaging content. Try to come up with 3-5 topics for each keyword – sometimes, the first idea will be a winner, but it’s always good to have options to choose from. Remember that your subject needs to be relevant to your audience and interesting enough for them to click on. The topic and headline matter!

Additionally, when you are doing keyword research, you should be factoring in the search intent of that query. For example, someone typing in the keyword phrase “SEO Content Services” is intending to find a branded company page that offers those services – not necessarily a blog post talking about what SEO content services are. Blogs are typically meant to go after longer-tail, more informational-intent keywords, where web pages and landing pages are a better place to go after commercial, or transactional-intent keywords.

Once you have topics in mind, it’s time to schedule them using a content calendar. Stay mindful of any holidays, promotions, or seasonal events that could warrant their own blog post and plan accordingly. Ideally, you should be posting a few times a week, but consistency is more important than just posting as many articles as you can. Plan for the frequency that you know you can commit to.

SEO Content Creation

As you create your SEO blog content plan, it’s important to keep SEO best practices in mind. It doesn’t matter how good your content is if search engines don’t show it to anyone! Here are some ways you can keep your content SEO-friendly and ready to rank on the top of Google:

• Use subheadings: Heading tags help search engine crawlers understand what your content is about and what searchers can expect to learn from it. They also make content easier to read. This is also a fantastic place to insert one of your main keywords as an optimization tactic.

• Integrate keywords naturally: Including keywords is important, but keyword stuffing is another thing entirely. As you weave keywords into your content, make sure the phrasing is natural and you don’t include any keyword more than once every 100 words or so. Check out this great blog on how to use keywords in your content.

• Keep your keyword in the title: Your primary keyword should always be in your title in some form. Even if you can’t include it verbatim, try to include similar wording.

While these practices are important to use, remember that the real audience for your content is the people who will click – not just the search engine algorithms. You need to write for both humans and algorithms to get in front of, attract, and maintain your target audience.